Fitness Lifestyle: Gym Shoe Style

Many of the major athletic shoe manufacturers have added a new wrinkle in this highly competitive space. Customization. You can now stroll along the boulevard in one of a kind Chuck’s, conquer the road in eye popping color, and dunk on your opponent while he reads your name as your feet cross his face.

Athletes and other consumers have clamored for this feature and now it’s here. Customization is no longer restricted to suits, homes and cars. If you can envision it, there is a good chance you can create it through Nike, Converse or Reebok. This feature is available for casual, running, basketball and soccer shoes. If “flare” is your style, check out the links below a video reviewing the process and sites to put your creative juices to work!

These products are another example of how consumer feedback/demand has driven change.